Speed Up Loading Time
Want to increase sales? Make your site load faster.
Can the speed of your website really have that much of an effect on your sales?
The answer is yes, it does. Google and other search engines penalize sites that load slowly—but more importantly, so do users. They stop visiting, bounce, and don’t buy.
You’ll lose out on sales and traffic if your site loads slowly.
Thankfully, it isn’t that hard to improve. There are plenty of tools, tips, and tricks you can use to help your site load faster and improve in traffic and search engine rankings.
Today, you’ll learn the importance of site load time and exactly what you can do about it.
Why does site load time matter?
We can all agree we prefer a site that loads quickly to one that loads more slowly.
But to what extent does it matter? Let’s turn to the data to find an answer.
According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load.
This is a problem since the same research revealed the average mobile site takes 15 seconds to load.
Those statistics play out on other browsers and platforms as well, continually emphasizing the need for quickly-loading sites for effective customer retention and conversion rates.
Based on 2018 research by MachMetrics, most sites have a load time of around 8-11 seconds.
That might not seem too long, but the reality is that every second loses you visitors and customers.
Because of the importance of page speed on user experience, Google rolled out a new page speed update to their algorithm in July 2018. This makes speed a critical factor for everyone.
Thankfully, it’s not a difficult problem to solve.
All you need to do is understand why the sites are loading slowly and where you can improve things to speed it up.